Casual Clothing Inspired by the Magic

Step into the world of 1923 Main Street®, where every stitch tells a story of magic and inspiration. Born in 2013 from the creative mind of Mike Belobradic, our brand is a vibrant celebration of the joy found in life's everyday adventures.

Growing up amidst the enchantment of Disney Parks and Resorts, Mike's vision for 1923 Main Street was sparked by a desire to blend the whimsy of Disney with a touch of everyday elegance. While Disney apparel has its place, Mike envisioned something different—clothing that whispered of magic rather than shouting it: designs with subtle humor and hidden meanings, and graphics with hidden nuances that only true Disney aficionados could fully appreciate.

And so, the concept of "inspired by the magic" was born, and it continues to pulse through the heart of the 1923 Main Street brand today.

1923 Main Street apparel is more than just clothing; it's a tapestry of nostalgia and innovation, crafted with care and infused with the spirit of adventure. From fun t-shirts, to cozy sweatshirts and hoodies, to vibrant yoga leggings and more, each piece is designed to complement your style with a playful twist and a nod to the magic that surrounds us all.

As the 1923 Main Street brand has blossomed as a leader in subtle-Disney inspired apparel, so too has our inspiration. Beyond the realm of Disney, 1923 Main Street clothing reflects the magic in everyday moments, the laughter shared with loved ones, and the dreams that fuel our imagination. Every 1923 Main Street design is a testament to the magic and an ode to the beauty of life's journey.

Join us here at 1923 Main Street, where every garment is a testament to the wonder of being #InspiredByTheMagic. Explore our exclusive collection of original designs, from t-shirts, to dresses, to swimwear and beyond, and discover a world where the extraordinary is always within reach. With new designs and collections added regularly, there's always something unique and original to spark your imagination.

At 1923 Main Street, the magic awaits.

Original Designs:
#InspiredByTheMagic at 1923 Main Street

Looking for fun and unique designs #InspiredByTheMagic? Shop Disney-inspired original t-shirt designs and more at 1923 Main Street.

1923 Main Street is a clothing brand that focuses on creating unique and original designs inspired by the magic of Disney travel and beyond. From streetwear, to nostalgic graphics and designs, all 1923 Main Street brand clothing is printed on a wide range of products.

All of our designs are authentic originals created exclusively in-house. We take a subtle approach to many of our design styles (Disney fans appreciate hidden messages and meanings) and create t-shirts, sweatshirts, hoodies, yoga leggings, dresses, swimwear and other products that are fun and #InspiredByTheMagic. A differentiator for the 1923 Main Street clothing brand is that we print exclusively on quality apparel from trusted brands, including Bella + Canvas, Comfort Colors, Cotton Heritage, Gildan, Champion and more.

Environmentally Responsible Approach to Apparel

Our core values include taking steps to considering the impact that we have on our global environment.

One important step that we implemented in 2023 to be an environmentally responsible fashion brand is to exclusively follow a print-on-demand model for apparel creation. This means that we do not produce and stock thousands of versions of a piece of apparel to be shipped upon purchase. This is where leftover unsold garments can become a significant problem on our global ecosystem.

By following a print-on-demand model, we eliminate the issue of unsold inventory (reducing waste), reduce carbon emissions associated with our apparel (more efficient production and fulfilment centers) and continually work to source more sustainable clothing materials and production methods.

Authentic Original Designs for Disney Fans and Beyond

As a leading brand in the casual clothing space, we create authentic original designs #InspiredByTheMagic, the kind of designs that we love to wear ourselves. 1923 Main Street clothing is the perfect complement to official Disney shirts and Mickey wear that we find at Disney Parks and Resorts. Inspired By The Magic means we put our inspiration into our own unique designs and print patterns, which appear on a wide range of casual apparel. We create many designs that Disney fans will “get,” but that also stand alone as original fun designs for non-Disney everyday wear.

The best way to discover our hidden treasures is to browse the shop at 1923 Main Street to see what’s new. Be sure to never miss a new release by subscribing to our newsletter to be alerted when new designs drop in the shop. We are continually creating and adding unique and authentic original designs and collections so be sure to check back often to see what’s new.

Share Your 1923 Main Street Apparel on Social Media

We love to hear from you! We believe that exceptional service is just as important as exceptional products, so we offer the kind of service that we appreciate receiving from other companies.

Also, be sure to share your purchases from 1923 Main Street on social media and tag us at 1923 Main Street on Instagram and Facebook (we will like re-share all tagged postings). Use the hashtags #InspiredByTheMagic and #1923mainstreet and we’ll amplify your post with our audiences.

The 1923 Main Street Podcast:
Your Source for Weekly Disney Travel Style Updates

In the wonderful world of Disney podcasts, we focus on and discuss Disney fashion and Disney travel style topics ranging from what to wear at Disney Parks and resorts, how to pack to different seasons at Walt Disney World, Disney packing strategies, the differences between different manufacturer brands of apparel you find here (and at other shops), top trends in graphic apparel design and more Disney style, Disney clothing and Disney fashion topics.

We go above and beyond to provide interesting and informative episodes for every Disney traveler. I (Mike) bring to the show over 50 years of Disney travel experience (since Walt Disney World first opened and Disneyland even before that), while Amelia brings a younger person's perspective with 13+ years of Disney travel under her belt at age 15 (and 35 weeks spent onsite at Disney resort hotels).

We welcome you to join us each week for fun-filled discussions and Disney travel tips each episode as we talk about (and sometimes debate) vacations to Disney destinations, including Walt Disney World Resort, Disneyland Resort, Disney Vacation Club properties (including Disney Aulani in Hawaii and Disney's Vero Beach Resort in Florida), Disneyland Paris and points beyond.

Meet the Team at 1923 Main Street